PlayMetrics is a fast-growing B2B SaaS company revolutionizing the way youth sports organizations operate. Our industry-leading platform is trusted by thousands of clubs, leagues, and governing bodies to manage operations, communication, scheduling, and player development, all in one place.
PlayMetrics is seeking a strategic and passionate Director of Customer Marketing & Advocacy to build this function from the ground up, capitalizing on momentum in the market and the excitement within our customer base. This is a rare opportunity to define and scale a new team focused on customer storytelling, advocacy, and product adoption. Reporting to the CMO, this role will work closely with Customer Success, Product Marketing, and Sales to transform our customer base into a powerful engine for marketing influence, brand loyalty, and revenue expansion.
This is a full-time position, and we are looking for a local candidate to work in the office at our Morrisville, NC headquarters, currently hybrid work-from-home three days per week, but subject to the Company’s needs and policies in the future.
Customer Advocacy Strategy
Design and lead the strategy for identifying, nurturing, and amplifying customer advocates—from individual champions to flagship organizations.
Customer Storytelling & Social Proof
Build a scalable process for collecting and publishing success stories including case studies, testimonials, use cases, reviews, and customer-driven content. Partner with Sales, Product Marketing, Brand, and Growth Marketing to deploy stories across the funnel.
Customer Campaigns & Communications
Alongside Product Marketing, plan and execute multi-channel customer marketing campaigns via email, events, and other channels that drive product awareness and adoption.
Customer Events & Engagement
Organize customer-focused events—virtual and in-person—to strengthen relationships and build community (e.g., user groups, customer panels, webinars, customer appreciation initiatives, office hours).
Customer Database & Advocacy Program Management
Build and manage a centralized customer database to track customer segmentation data, advocates, references, and testimonial usage.
NPS & Voice of the Customer
Along with Customer Success, build Net Promoter Score (NPS) programs and feedback loops.
Cross-Functional Leadership
Collaborate closely with Customer Success, Product Marketing, and Sales to align advocacy efforts with onboarding, adoption, upsell, and renewal goals.
Will be at least 18 years of age
Will have a minimum of bachelor’s degree in Marketing
5-7+ years of experience in customer marketing or advocacy within a B2B SaaS company.
Proven track record of launching and scaling customer advocacy and reference programs that drive business impact.
Exceptional storyteller with a strong portfolio of customer stories, testimonials, and campaigns.
High degree of comfort and confidence in communicating with customers and building relationships.
Experience with marketing automation, CRM systems (e.g., HubSpot preferred), and customer feedback tools (e.g., NPS platforms, Zendesk).
Strategic thinker with strong program management skills and attention to detail.
Excellent communication and relationship-building skills—able to engage C-level customer contacts and internal stakeholders alike.
Passion for youth sports or experience working with mission-driven customers is a plus.
Can read, write, and fluently speak and understand English
Will be legally authorized to work in the US for any employer in the US.
We cannot consider candidates who require sponsorship for a work-authorized visa.
Competitive salary and benefits, including comprehensive medical, dental and vision plan options (100% of premiums paid by company), 401(k) match, FSA and company-funded HSA and company paid life/disability insurance
Paid Time Off
Casual dress work environment
An exciting, mission-driven culture and opportunity to shape the future of youth sports tech
For more information about PlayMetrics visit playmetrics.com